East Africa’s leading branded alcohol beverage business with an outstanding collection of brands that range from beer, spirits and adult non alcoholic drinks (ANADs). With breweries, distilleries, support industries and a distribution network across the region, the group’s diversity is an important factor in delivering the highest quality brands to East African consumers and long-term value to East African investors. As a consumer-driven business EABL takes time to study the market and understand consumer needs and wants as well as how best to satisfy them.
TUSKER SPONSORSHIP TO BOOST KENYA OLYMPICS TEAM
May 2021: Team Kenya received a major boost in their preparations for this year’s Olympics in Tokyo, securing sponsorship from Kenya Breweries Ltd (KBL)-owned Tusker Lager. The deal worth Ksh45 million makes Tusker Team Kenya’s Official Sponsor with NOC-K boss Olympics legend Paul Tergat, sharing that the Tusker sponsorship would go a long way in supporting Team Kenya including teams in bubble camps and those eyeing qualification. The team is currently made up of over 90 qualified athletes – with NOC-K hoping to take a team of at least 100 athletes which would be the country’s largest ever.
EABL ROLLS OUT SH558 MILLION ($5M) RECOVERY FUND
December 2020: Corporate member East African Breweries Limited (EABL), East Africa’s leading branded alcohol beverage business, announced the launch of the $5 million programme dubbed ‘Raising the Bar’ in June. This is part of the Sh11.2 billion ($100 million) global kitty that was announced in June by EABL’s parent firm, Diageo.
The fund, which will be open for a period of two years is focused on helping pubs and bars recover from coronavirus disruptions. Key support areas under the programme will include access to enhanced hygiene measures and digital support. Read the full announcement here – See more here
EABL APPOINTS JANE KARUKU AS NEW MANAGING DIRECTOR
December 2020: East African Breweries Limited (EABL) has named Jane Karuku as the firm’s new Managing Director effective from January 1, 2021. Mrs. Karuku will replace Andrew Cowan who ends his four-and-a-half-year stint at the helm of the multinational; Mr. Cowan is expected to retain his place on the board of EABL as he takes up a new role in the Diageo’s (EABL parent company) global business.
Souces: EABL, Capital News